Earlier today Square Enix launched a Facebook application that allowed you to take out “hits” on your friends. Whilst the hits were only viewable by those friends and acted as a bit of lighthearted fun, some members of the gaming community still took offence.
Since the earlier release Square Enix has issued an apology and pulled the application from Facebook:
“Earlier today we launched an app based around Hitman: Absolution that allowed you to place virtual hits on your Facebook friends. Those hits would only be viewable by the recipient and could only be sent to people who were confirmed friends.
We were wide of the mark with the app and following feedback from the community we decided the best thing to do was remove it completely and quickly. This we’ve now done.
We’re sorry for any offence caused by this.”